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Money
Lifetime revenue
$8.14M
Revenue in range $8.14M
Lifetime customers
7,393
New buyers in range 7,393
Median customer LTV
$390
Across all identity-resolved customers
Avg LTV, then vs now
$210 → $560
2018 cohort vs most recent
Lifetime view, not affected by the date range
Monthly revenue by product
Month
FFB
FFM
SMS
Inner Circle
Other
Total
Jul 26
$58k
$74k
$63k
$21k
$19k
$235k
Jun 26
$61k
$52k
$60k
$12k
$14k
$199k
May 26
$50k
$45k
$59k
$18k
$21k
$193k
Other folds in Courses, Retreats, Coaching, Workshops & events, and Affiliate.
New vs returning
Returning$5.05M
New$3.09M
New-customer revenue share, last 12 months: 21%.
Month by year
Year
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2026
$188k
$174k
$205k
$196k
$193k
$199k
$235k
2025
$142k
$138k
$160k
$151k
$149k
$155k
$168k
$162k
$171k
$210k
$188k
$180k
No months fall inside the selected date range.
Cohorts · lifetime
Avg cumulative LTV by cohort
Years since joining: 0 → 7+. One series per cohort year (first-purchase year).
2020 cohort2022 cohort2024 cohort
Lifetime view, not affected by the date range
Whale curve
Where this comes from
How concentrated revenue is among the biggest spenders. The curve tracks the 20 single largest lifetime customers only, ranked and anonymized (names live on the CRM board, not on a shared screen).
Lifetime view, not affected by the date range
Revenue concentration
18%
Top 1%
41%
Top 5%
58%
Top 10%
$390
Median LTV
Repeat purchase
SMS first34%
FFB first52%
Time to second purchase, median 128 days. Buckets: <30d, 30–90d, 90–365d, 1–2y, 2y+.
Where this comes from
For everyone who ever made a first purchase, whether they came back for a second (a different product, or 35+ days later, so subscription rebills don't count as a "repeat"), broken down by what they bought first.
Lifetime view, not affected by the date range
Launches
Detected launches
FFMOct 2025
Revenue$412,000
New buyers28
AOV$14,700
Duration38 days
Window3 Oct – 10 Nov
First 7 days$183k · 44%
FFMJan 2025
Revenue$356,000
New buyers24
AOV$14,830
Duration35 days
Window6 Jan – 10 Feb
First 7 days$152k · 43%
Cumulative revenue by day since launch start
FFM Oct 2025FFM Jan 2025
Where this comes from
Launch windows are DETECTED, not manually tagged: a window opens when new-buyer counts spike to 3x or more of the trailing weekly median, and its tail is capped at roughly 4 weeks after the last hot week. Edges are approximate, especially where two launches sit close together.
No detected launches for this product.
No detected launches for this product overlap the selected date range.
Check at least one launch above to see its curve.
Compare
Compare products
FFM$3.41M
FFB$2.14M
SMS$1.61M
Inner Circle$0.88M
Cumulative revenue over the range
FFMFFBSMSInner Circle
Open question. "Inner Circle" is tracked here as its own product identity, separate from FFM, which conflicts with the SMS/Society/Inner Circle naming collapse elsewhere. Resolve the naming before shipping.
Open question. The Compare product selection is not part of the shareable URL today, so a shared link can't reproduce a specific comparison. Confirm whether to wire it into the URL.
Select at least one product to compare.
No revenue in this range for the selected products. Try a wider range or different products.