Committed and forecast
$312,400 is already expected next month before a single new sale:
$86,900 contracted on payment plans,
$168,200 likely from recurring, and
$57,300 riding on renewals.
Likely
$312,400
Next month expected
Before a single new sale
Contracted
$86,900/mo
Contracted base
34 FFB + 11 FFM active plans
Likely
$438,500
This month projected
$184,320 collected, $254,180 expected
Renewal-dependent
January
Biggest renewal month
28 renewals due
Assumptions: failed-payment haircut 7% (measured raw attempt failure rate 11%), SMS monthly churn 4.2%, renewal rate 71%. 45 active FFB/FFM payment plans, reconstructed from Stripe charge cadence (these bill as plain charges, not subscriptions, so no MRR tool sees them).
Committed-revenue engine unavailable (box endpoint unreachable). It refreshes hourly; this section returns when the box answers.
FFB revenue · 30 days
$58,300
46 payments
FFM revenue · 30 days
$74,250
27 payments
SMS MRR
$62,880
1,284 active subscriptions
Total revenue · 30 days
$214,900
1,712 charges across FFB, FFM, SMS, Other
Product split · last 30 days
FFM
$74,250
35% · 27
SMS
$62,880
29% · 1,284
FFB
$58,300
27% · 46
Other
$19,470
9% · 355
Ownership depth
78%
1 product · 5,760 customers
Avg LTV $410
17%
2 products · 1,256
Avg LTV $2,180
5%
3+ products · 377
Avg LTV $6,900
The move: a customer who owns 3+ products is worth 17x a single-product customer over their lifetime. Every second-product sale matters more than most first sales. Currently only 22% own more than one.
SMS + FFB430
SMS + FFM180
FFB + FFM95
Revenue by product · all time
| Product | All-time revenue | Buyers | Charges | Last 12 months |
|---|
| FFM | $3,410,000 | 210 | 900 | $1,120,000 |
| FFB | $2,140,000 | 620 | 3,400 | $640,000 |
| SMS | $1,610,000 | 4,900 | 42,000 | $520,000 |
Warehouse analytics unavailable (box endpoint unreachable). The 30-day cards above still work; this section returns when the box answers.
Monthly revenue by product
| Month | FFB | FFM | SMS | Other | Total |
|---|
| Jul | $58.3k | $74.3k | $62.9k | $19.5k | $214.9k |
| Jun | $61.0k | $52.1k | $60.4k | $14.2k | $187.7k |
| May | $49.8k | $44.6k | $58.9k | $21.0k | $174.3k |
Upgrade paths
SMS → FFB
10.4%512 of 4,900 · median 128d
FFB → FFM
15.5%96 of 620 · median 210d
New vs returning revenue
The move: 62% of the last year's revenue came from people who already bought before, and only about 18 genuinely new buyers arrive per month. The base is carrying the business; new-buyer acquisition is the growth lever with the most headroom.
| Month | New revenue | Returning revenue | New customers |
|---|
| Jul | $41,200 | $173,700 | 19 |
| Jun | $38,900 | $148,800 | 17 |
| May | $44,100 | $130,200 | 21 |
Top customers
| Customer | Products | Charges | Total revenue |
|---|
Danielle Foster danielle.foster@gmail.com |
FFMFFB |
14 |
$44,300 |
Meredith Cole meredith.cole@icloud.com |
FFM |
9 |
$38,900 |
Bianca Lo bianca.lo@gmail.com |
FFBSMS |
22 |
$21,450 |
Open question. Top-customer amounts show as AUD even when the underlying charge currency differs, a known limitation. Confirm whether a fix is in scope this round.
No customers in the last 30 days
Open question. This page is entirely read-only today (no filters, export, drill-down or date picker). Any of those is new scope, confirm before building.